smart moms similac

Why is Ty Pennington the spokesperson for the new Similac smart pack formula?

It really makes no sense to me… couldn’t they get a Mom? I am just wondering why Similac would have chosen Ty Pennington and why they think that appeals to Moms?

I think it is b/c Similac “redesigned” their container and Ty is known for design. It didn’t appeal to me as a mom, however.


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